AI consulting for businesses that want to actually use it.

A young girl with a pink backpack touching a robot that has a tablet attached to its chest, in a busy indoor market or shopping area.

Who We Are, This is 1:1 Consulting

Most small businesses are either ignoring AI entirely or throwing tools at problems without a clear picture of what they're solving. I work with founders and operators who want to cut through that — figure out what's genuinely useful, build what's worth building, and skip the rest.

Since 1997, I've built over 250 websites, online systems and tools from scratch.

I work with a small number of clients at a time, hands-on.

I know where things break, where people overcomplicate it, and what a working outcome actually looks like.

How I work

Every engagement starts the same way — we open things up before we narrow them down.

What's actually going on in your business?
Where does time disappear?
What decisions are slow or inconsistent?
What would change if those things just worked?

From there we get specific.

One or two real opportunities, a clear plan, and a working outcome you can build on.

Discovery Sessions > Finished Solutions

Two people sitting at a table using laptops, engaged in a discussion or a meeting, with a window in the background.

What I offer

Opportunity Mapping & Ideation Session

A single session to cut through the noise.

We map your customer experience and your business model together, using the Business Model Canvas, then go section by section through the business looking for where AI creates genuine value, not just where it's fashionable. Most of the value here isn't the process, it's the ideation: real problem-solving on your specific business, not a list of tools recited at you. You leave with a clear picture of what's worth doing and what isn't, followed by a written, prioritised summary.

Good for: founders who want to understand what's actually possible before committing to anything.

AI Integration

Hands-on work to embed AI into your existing workflows. Audit, tool selection, implementation, and making sure it actually sticks. We don't finish when it's built — we finish when it's working.

Good for: businesses with a clear pain point and the appetite to fix it properly.

Custom Builds

For founders who have a product idea with AI at its core. I work alongside you from problem definition through to deployed software. I've done this — I know where it gets hard and how to keep moving.

Good for: early-stage founders who need a technical and strategic partner, not just a developer.

MAPS Method

  • Before anything else, we take time to understand how your business actually runs. What your team does day to day, where time gets lost, what's frustrating, and what's working. No assumptions — just a clear picture of your operation as it is right now.

  • With that picture in hand, we identify where AI can genuinely help. Not every possibility — the right ones for your business, ranked by how much impat they'll have and how straightforward they are to implement. You'll know exactly what to tackle first and why.

  • We pick the highest-value opportunity and implement it properly. That means the right tool, configured for your context, with your team trained to use it confidently. We measure what changes so you can see the difference clearly.

  • Once something's proven to work, we roll it out fully and move to the next opportunity. Everything gets documented into an AI Playbook — a practical reference your business owns, so the capability stays with you long after we're done.

Get Started